Hi! I’m Candela — but everyone calls me Cande.
I’m a multidisciplinary brand designer based in Sydney, blending strategy, storytelling, and visual impact to help brands connect and stand out. Originally from Argentina, I started my creative journey designing jewellery for CABRA, the brand I co-founded while studying industrial design. I led the creative vision, branding, and production until 2016, when I moved to Australia in search of new challenges.
Since then, I’ve worked across industrial design, packaging, point of sale, and branding, taking on roles from team leader to independent creative. As a freelance designer, I now help clients across fashion, wellness, lifestyle, and tech develop bold visual identities, brand campaigns, and digital content that speaks with clarity and personality.
I’ve been lucky to collaborate with brands like THE ICONIC, KFC, Benefit Cosmetics, Lindt, New Balance, and Australian Ethical, often blending branding with illustration, animation, and a touch of fun.
When I’m not designing, you’ll find me sketching, surfing tiny waves, meditating or getting lost in my Notion dashboard.
If you're building a brand with heart and edge
— let’s talk.
— let’s talk.