Beauty Box | THE ICONIC
THE ICONIC – Beauty Box Campaign Date: November 2022 Location: Sydney, Australia The Brief THE ICONIC launched a limited-edition Beauty Box featuring their top skincare picks, curated to cover a full routine from morning to night. The design needed to feel premium while staying true to THE ICONIC’s brand identity. The Solution I created a sunrise-to-noon gradient to reflect the daily routine concept. The box featured custom icon cut-outs, and inside, a product card illustrated each item with playful, branded visuals — adding value and delight to the unboxing experience.