Project designed while working at Exposure Creative
Benefit Hoola
BENEFIT COSMETICS – Hoola Key Visual Date: October 2022 Location: Sydney, Australia The Brief Benefit needed a playful, bold key visual to promote their cult-favourite bronzer, Hoola, across digital channels in Australia and New Zealand. The Solution I created a summer-inspired composition using layered shapes, palm textures, and bold type. The visual captured the product’s fun, sun-kissed energy while staying true to Benefit’s colourful, cheeky style. The campaign roll out included point of sale material, website banners and in-store displays.