CABRA
CABRA – Social Media Campaign Date: July 2020 Location: Mendoza, Argentina The Brief CABRA is a jewellery brand known for its use of local stones like onyx, crafting pieces that celebrate the regional identity of Argentina. Before COVID, their online presence was limited. They needed a consistent and professional look across social media and wanted to re-launch the brand with a paid campaign. The Solution I developed a refreshed brand guideline with defined fonts, colours, and a strong visual tone. A key focus was product photography — I created detailed art direction, suggesting backgrounds, lighting, and styling to highlight the natural textures of their pieces. I also designed a cohesive social grid template and directed the brand’s campaign video to align with the new aesthetic.