CACHAI Australia
CACHAI AUSTRALIA – Rebrand Date: August 2024 Location: Sydney, Australia The Brief Cachai Australia, the largest South American podcast in Australia, wanted to refresh their brand. They loved their colour palette but felt their logo lacked clarity and connection. The goal was to improve legibility and create a fun, multicultural identity that resonated with their young Latin audience. The Solution I designed a slanted wordmark paired with a dialogue bubble, reinforcing the brand’s conversational tone. Their signature colours were refined for better contrast and accessibility. To bring the brand to life, I introduced Federico — a playful mascot shaped like a speech bubble, representing Latin youth living in or dreaming of Australia. Federico surfs, travels, and enjoys life. I also designed flexible social media templates to promote each podcast episode consistently.