THE ICONIC
THE ICONIC – Click Frenzy Promo Date: May 2022 Location: Sydney, Australia The Brief THE ICONIC needed bold, high-energy visuals for their Click Frenzy campaign — one of the biggest shopping events of the year. The goal was to create urgency while staying true to the brand. The Solution I designed vibrant, animated colour blurbs to create a hypnotic, attention-grabbing effect. The assets were rolled out across homepage, email, app, and paid social to maximise impact.