the iconic
THE ICONIC – Kids Fashion Campaigns Date: 2022–2023 Location: Sydney, Australia The Brief THE ICONIC needed a series of seasonal campaigns to promote their kidswear category. The visuals had to feel fun, vibrant, and age-appropriate, while still aligning with the overall brand. The Solution I developed playful layouts, custom illustrations, and bold type treatments to capture a joyful, energetic tone. Assets were rolled out across digital banners, social ads, and campaign landing pages.