the iconic

THE ICONIC – Churn Campaign Date: August 2021 Location: Sydney, Australia The Brief THE ICONIC, Australia's leading fashion e-commerce platform, needed a high-impact churn campaign to re-engage users who had abandoned their shopping carts. The goal was to bring them back with eye-catching creative and a seamless experience. The Solution Using a curated selection of THE ICONIC’s existing imagery, I created a full suite of campaign assets — including an animated paid social ad series and a responsive landing page. Each piece was designed to feel dynamic, fashion-forward, and urgent, aligning with the brand’s visual tone while encouraging immediate action.

THE ICONIC – Golden Ticket Campaign (with Wotif)
Date: March 2022
Location: Sydney, Australia

The Brief
THE ICONIC teamed up with Wotif for a golden ticket giveaway, hidden inside delivery satchels. They needed campaign assets across digital ads, landing pages, and the website — all clear, dynamic, and easy to follow.

The Solution
I created a playful frame-by-frame animation that explained how to find and claim the golden ticket. The visuals were rolled out across all channels, driving strong engagement and boosting campaign performance.

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