WIDR | Branding
Date: January 2025 Location: New York & Miami, USA The Brief WIDR is a medical procedure designed to increase penis girth. The client approached me seeking bold, recognisable branding that also felt professional, clinical, and discreet. The Solution I created a confident and minimal wordmark, paired with rounded, filled forms that evoke volume without being explicit. The “inflated blurbs” act as playful brand assets — referencing the product in a way that’s suggestive but tasteful. We introduced a subtle brand ambassador, David, to humanise the message. I led the design of the website, animations, and social media content, and also developed a guerrilla campaign to build brand recognition in popular nightlife areas across NY and Miami.