zleep

ZLEEP Date: September 2020 Location: Sydney, Australia The Brief ZLEEP is an e-commerce brand selling ergonomic pillows for neck pain, along with sleep-related home items like silk pillowcases. They approached me to build a brand that captured their soft, comforting personality. The goal was to create a visual identity that felt cushy, rounded, and whispered sweet dreams. They also needed packaging and labels suitable for overseas manufacturing. The Solution I developed an isologotype centred around the letter "Z", subtly referencing sleep while keeping the look simple and memorable. The brand guidelines were minimal yet effective, allowing for consistency across platforms. Packaging was designed to be soft, calming, and reusable — aligned with the brand’s values. I also built their e-commerce store on Shopify, designed a custom icon suite, and created social media templates to streamline content creation. Additionally, I produced animated paid ads that delivered high impact and strong performance across digital channels.